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Building Your Own Authority Website
...... websites in the eyes of search engine spiders. Commercial websites usually write content for their pages once and do not update it very often. Authority websites, on the other hand, usually provide content in the form of articles, news, blogs, etc. so information is always fresh and is frequently updated.
Looking at the SearchEngineWatch.com we see that they show content from their articles and blog right on the homepage which means it is updated very often. There are several ways you can get content for your website.
- Write articles and publish news yourself. You are a professional in your niche. Why not write content yourself' Who else if not you knows more about business you are in' Start adding content under your name and you will see that your visitors will start seeing you as a professional that you really are.
- Syndicate content from other websites. Look for other authority website in your niche and if possible syndicate their content. You can find RSS feeds on many topics on website like http://www.2rss.com/
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