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A Theme-Based Website, Part 2- Choose A Theme And Sub-Topics
In part 1, I said that a theme-based website is a site based on a single theme or concept. Every page of the site concentrates on a single topic that is related to the theme. Each page delivers great content on it's topic. We know this type of site scores with the search engines because it adds value to their search results. It also scores with visitors who are finding the valuable information they were looking for. And it scores for the merchants you represent because it will deliver ready to buy visitors to their
Success MarketingThis article may come as a surprise to you.
Especially since it is written by a ..... sites. And, of course, you score with big commission checks.
I'm ready to build a theme-based site. What do I do first' Choose a theme, of course! For some, this may be very easy. But, some of us might not have the slightest idea what we could offer that would be of value to others. Let's brainstorm a bit. Are you an expert in your field with lots of information to share' Do you have a hobby that you're passionate about' A favorite subject you love to read about' Work experience from a current or previous job' Think about your strengths. What do others come to you for' Do you, or could you, offer a service' Ask your
friends and relatives. Others may see something that is not so obvious to you. Don't make the mistake of thinking your theme must be something "big" and "important". Believe me, many more people are looking for information on "fly fishing" than "rocket science"!
Product AdvertisingOnline dating service! Is it right for you' That would be the question if you're reading this right now and asking yourself, why am I ..... Once you have an idea (or two!) for a theme it's time to think about related topics. Remember, your site is going to consist of pages that offer content, each on a specific topic that is related to your theme. Back to the example of my "Italian cooking" theme. Possible topics included "Italian chefs", "Italian specialty foods", "Italian cooking methods", Italian cookware", etc. I want as many related topics as I can find. I want to build a substantial site, offering my visitors what they are looking for, lots of valuable content. And lets not forget the search engines. I want to be sure their spiders are finding lots of related keywords so that I'm ranked high in their search results.
Now, I can come up with some topics off the top of my head. But I've only thought of a few, and how do I know if these are topics that people will actually search for on the Net' Luckily there are ways to discover both new ideas for topics AND if people are going to find you by searching for them. What I'm going to do is use a "keyword research" tool. These can be found at some of the engines like Overture or 7Search. Some pay-per-click advertising providers also have a keyword search tool, like Brainfox and Google's Adwords. If I use SiteBuildIt! to build my site, I have the Manager which does all the keyword searching and brainstorming for me, as well as showing profitability for each keyword. (You can see screenshots of the Manager in action by downloading the free SBI! Make Your SitePresell.. http://freetrial.sitesell.com/assist3.html ).
A keyword search should give me lots of ideas for related topics for my theme. OK, it threw up some weird, totally unrelated stuff, ......
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