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A Theme-Based Website, Part 2- Choose A Theme And Sub-Topics
In part 1, I said that a theme-based website is a site based
on a single theme or concept. Every page of the site
concentrates on a single topic that is related to the theme.
Each page delivers great content on it's topic. We know
this type of site scores with the search engines because
it adds value to their search results. It also scores with
visitors who are finding the valuable information they were
looking for. And it scores for the merchants you represent
because it will deliver ready to buy visitors to their
Success MarketingThis article may come as a surprise to you.
Especially since it is written by a ..... sites. And, of course, you score with big commission checks.
I'm ready to build a theme-based site. What do I do first'
Choose a theme, of course! For some, this may be very
easy. But, some of us might not have the slightest idea
what we could offer that would be of value to others.
Let's brainstorm a bit. Are you an expert in your field
with lots of information to share' Do you have a hobby
that you're passionate about' A favorite subject you love
to read about' Work experience from a current or previous
job' Think about your strengths. What do others come to
you for' Do you, or could you, offer a service' Ask your
friends and relatives. Others may see something that is
not so obvious to you. Don't make the mistake of thinking
your theme must be something "big" and "important".
Believe me, many more people are looking for information on
"fly fishing" than "rocket science"!
Product AdvertisingOnline dating service! Is it right for you' That would be the question if you're reading this right now and asking yourself, why am I .....
Once you have an idea (or two!) for a theme it's time to
think about related topics. Remember, your site is going
to consist of pages that offer content, each on a specific
topic that is related to your theme. Back to the example
of my "Italian cooking" theme. Possible topics included
"Italian chefs", "Italian specialty foods", "Italian
cooking methods", Italian cookware", etc. I want as many
related topics as I can find. I want to build a
substantial site, offering my visitors what they are
looking for, lots of valuable content. And lets not forget
the search engines. I want to be sure their spiders are
finding lots of related keywords so that I'm ranked high in
their search results.
Now, I can come up with some topics off the top of my
head. But I've only thought of a few, and how do I know if
these are topics that people will actually search for on
the Net' Luckily there are ways to discover both new ideas
for topics AND if people are going to find you by searching
for them. What I'm going to do is use a "keyword research"
tool. These can be found at some of the engines like
Overture or 7Search. Some pay-per-click advertising
providers also have a keyword search tool, like Brainfox
and Google's Adwords. If I use SiteBuildIt! to build
my site, I have the Manager which does all the keyword
searching and brainstorming for me, as well as showing
profitability for each keyword. (You can see screenshots of
the Manager in action by downloading the free SBI! Make Your
SitePresell.. http://freetrial.sitesell.com/assist3.html ).
A keyword search should give me lots of ideas for related
topics for my theme. OK, it threw up some weird,
totally unrelated stuff, ......
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