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Basic Website Promotion for the Novice
Basic Website Promotion for the Novice, by Brian @ RankAdvance
Many website owners & smaller internet businesses simply cannot afford to hire a specialized web marketing / promotion firm to properly market their site for them. [link] This is not the end of the world for them - there are other possibilities, many of them free and only acquiring a bit of your time. Basic website promotion requires very little skill, rather just a few pointers of what needs to be done !
Let's say your site is ready to be seen on the www. You have done all the necessary things to optimize your site to a decent degree, ie. good title tags, description & keyword tags, plus have enough related content. The links between pages are all there, and you have a proper site map.
This will now be the very first time you market your site on the www. We assume that your site doesn't appear on any search engine, nor have any other link (direct or indirect) to it.
Step 1 : Submitting to Major Directories & Search Engines
This is a logical step, and one that can take lots of time, especially if you do manual submitting. It can take many weeks, sometimes months before a search engine will visit and index your site. There is also a risk that your site might not even be indexed.
There is a shortcut that we can recommend. Ask a friend or acquaintance with a website already indexed by the major search engines (Google, Yahoo, MSN, etc.) to place a temporary link on their site to your "new website". This will ensure a much faster inclusion in the search engines, and when the search engines visit your friend's site again, your site will be "seen", the link followed, and your site indexed. Your link can now be removed from the friend's site, except of cause if it's a related site to yours (an added bonus as you will have incoming link number one to your site).
Some directories ask a fee for inclusion. If you can afford a few, we highly recommend it, as this will count big time towards your search engine rankings. Be careful not to submit you site ......
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