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7 Tips for Testing Your Sales and Marketing
...... you
can always restore the previous version.
4. Track your advertising. There are a number of commercially
available ad tracking packages that can help you see which
ads are working well and which aren't. Discard anything
that doesn't work, and try to improve on ads that appear
to work well.
5. Experiment with the navigation of your website. For
example, change the number of clicks required to get to
your ordering page, or change the flow of navigation so
that your visitor always ends up at an ordering page.
6. Test different types of links. You might try short ads
in the margins of your web pages vs. text links within
the context of an article, for example.
7. Test response rates between direct links to your sales
page and the use of a follow-up autoresponder. Sometimes
people just need an extra 'push' or a reminder to order.
(make sure your autoresponder has an easy way for your
prospect to unsubscribe)
About the Author Angela runs several successful sites
dedicated to helping beginners profit from the Internet.
Her new web magazine, Online Business Basics, features
step-by-step tutorials for eBusiness 'newbies'. To take
the guesswork out of starting and building an Internet
business, click over to http://www.onlinebusinessbasics.com/
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