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Creating Link Popularity - Without Getting Banned
Creating Link Popularity - Without Getting Banned
by Dan Thies
By now, most webmasters know that link popularity is the single
most important factor in driving top search engine rankings. But
did you know that some some links can actually kill your search
engine rankings'
The importance of links has led to the creation of "links
programs" such as LinksToYou and others. If you're already in a
links program, hold on to your hat, because I've got bad news
for you.
How Links Programs Work:
In a links program, every member of the program uploads a page
or pages to their website. These pages carry links to the other
program participants' websites.
Why They Don't Help Search Engine Rankings:
All of the major search engines are aware of these programs, and
most of them use automated processes to weed out "identical"
pages. Even if a search engine recognizes the link, they won't
give it much weight.
How Links Programs Can Kill Your Business:
The most popular search engine in the world today is Google. In
late 2000, Google began a systematic campaign of permanently
removing links program participants from their index. Altavista
has begun a similar program, although recent problems kept them
from executing it.
Don't the operators of links programs know all this'
Of course they do, yet they continue to operate and proliferate.
Tobacco companies know cigarettes kill people, yet they continue
to sell them. I'm sure both would tout the "benefits" of their
product as a justification.
What To Do If You're In A Links Program:
First, immediately remove all of the program's pages from your
site. Second, remove all the links they had you set up on your
other pages. Third, if possible, cancel your membership... then
get to work creating some legitimate link popularity.
Creating True Link Popularity
If you want your site to have lasting popularity and relevance
with the search engines, you need links from related sites.
Dedicate 10 minutes a day to locating and contacting other
webmasters to swap links, adding your site to directories,
and publishing articles in your area of expertise.
Affiliate ForumsAffiliates, If you have been looking for a place to talk with other affiliates, learn new tips and techniques, and see the latest ..... Create Multiple Layers Of Links
For some search engines, links to your home page are good
enough. At least some of your links, though, should be targeted
at your internal pages. For example, if your site sells tools
for gardeners, get some links set up to your "how to" and FAQ
pages too. This will help you get more of your site's content
into the search engine, and increase referrals significantly.
Serving ChristOne of my favorite Scriptures is found in the last chapter of Joshua, "And if it seems evil to you to serve the ..... Get The Links Indexed!
It doesn't do you any good to set up links if the search engines
never find them. You can submit the pages that link to you, but
most search engines nowadays won't index them unless there are
other links to those pages somewhere on the web. Consider
adding a "resources" page to your site, linked from your home
page, with links to all the individual pages that link to you.
......
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