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A Cost Effective Way to Advertise Online. . . A Permission E-mail
Search engine optimizers often forget who our true audience really is. We get so wrapped up in trying to please the search engines that we forget to focus on our target audience: our users.
What we've got to do is forget about the search engines and concentrate totally on our customers. I call it . . .
Optimization without optimization . . . focus on your target audience and forget the search engines!
Fact #1:
On-page factors have made a come back, and I'm thrilled. If we've played our cards right and continued to use our tags as we should
Be Human OnlineHow hard is it really to be human online' If you ran a brick and mortar business, wouldn't you be ..... have, we're right where we need to be now that the major engines are once again considering the contents of META tags when determining relevancy.
Fact #2:
Concentrate on giving your users what they want to see when they visit your site: good quality, well-written, valuable content.
Directories And TrafficDirectories and Traffic By Clare Lawrence Submissions to directories can be an effective method to boost your websites ranking. ..... Fact #3:
Focusing on one particular theme/focus on each of your Web pages
is crucial to the success of that page. Don't deviate from the focus of each page, including the outbound/inbound links.
Don't forget to focus on your target audience!
When writing new content for your Web site, focus on your target audience and what they want to see when they visit your site. What type of information are they looking for' What do they want to learn when they visit your site'
If you have an online jewelry store, can you provide information on how to clean silver jewelry' How to polish gold' How to clean diamonds' How to clean fragile opals'
Focus on your target audience! (http://www.searchengineworkshops.com/articles/beyond_keywords .htm)
If you sell antique books online, what about creating informational pages about some of the more famous authors that talk about their lives and their books, with links to the books you have for sale'
Let your creative juices flow. Visit http://www.wordtracker.com/moreinfo.html and do some searches to see what people are doing when they go online.
Read this interview article with John Alexander, http://www.searchengineworkshops.com/articles/wordtrackerR.html which goes into more detail about how to focus on your target audience when doing keyword research.
Create a page that's highly focused on one topic only. Don't deviate from that topic. Put other topics on other pages.
Finally, once you have your page(s) created, create your tags based on the focus of each page. ......
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