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Create Your Site Around the Buying Process
...... return it without difficulties' Make sure you have a refund/return policy and that you want your visitors to return products easily. Don't make it complicated or restrictive for your visitors since they won't return to buy anything else from you in the future.
Where did I make the mistake' It keeps telling me that I omitted important information and won't let me proceed to the next frame in the ordering process. Been there once too many times and guess what I did' I gave up ordering. When visitors fill out forms or are required to input information, sometimes it gets overlooked or omitted by mistake. You should try to anticipate as many of these simple mistakes as possible and design your site to minimize the occurrence. In all honesty, visitors will make mistakes even if the site is designed specifically to meet the needs of the visitors, so do the best you can to keep those mistakes at a minimum. You can have a feature where it tells the visitor exactly where the information is lacking so they don't have to go through the entire form to look for what they forgot to type in.
Keep it short and quick. I'm finding that many website owners are now offering two types of check out options. One is the regular check out and the other is a 'Speedy Checkout'. This is a nice feature to have if you're just either a one time customer buying on a whim, or even repeat customer where your information is stored within their database making it easy and quick for you to place orders within that website at any given time. A good rule of thumb'make the buying process only a two-frame process if possible and the third would be the final page with the payment method and a receipt of the order. If you make your visitors fill out 5 pages before they order something, they're going to be annoyed rather quickly and give up.
Payment method options should be attractive and allow the visitors the choice in how they want to pay. Provide as many credit card options as well as the use of a debit card; also to pay by check where the funds are electronically withdrawn from that visitor's checking account. If you only let credit card holders the opportunity to buy from your site, you're truly missing out on another group of consumers that rather pay through methods where they actually have the funds. Why deny non credit card holders the privilege of buying from you' If you do, they will seek out your competitors that offer that feature for them.
About the Author http://www.emarketinganswers.com is dedicated to providing free emarketing resources and online promotion tools.
Joelene Orlando is a Web enthusiast and a staff writer/consultant for eMarketingAnswers.com with a broad knowledge of topics covering Internet marketing and communication strategies for small business owners. You are free to reprint this article in your web site, newsletter, e-zine or ebook. However, please keep the author's section at the bottom of the article as is.
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