AdSense and Overture's bids. Which one counts?

10 Reasons For Exchanging Links
1) TARGETED LINKS
If you exchange links with websites that are related to the
topics covered in yours (highly .....

When you shop around for top paying keywords, you will find yourself faced with such list providers who sell data based on Overture's bid estimates. They think that if the bids are high in Overture then they must be in Google,
too, and they leave it at that. Most likely they do this because the learning of Overture's bid tool is much easier to get at and understand than Google's.

But things are not that straightforward. Not only that, but such

naive thinking can end up costing you a lot in terms of AdSense revenues plus or minus.

Let's look at an example to see how these two services really compare.

Beautiful Mind
devishanty.blogspot.com

About the Author

a writer, journalist .....

Keyword Phrase Overture Top Bid Google Average Top Bid
-------------- ---------------- ----------------------
settlement funding $100.00 $22.96
business dsl $9.00 $6.37
home equity line $7.84 $20.37

Now if you were going to choose the best top paying keyword

Feminism

Feminism is the belief that a person's character cannot be judged on their gender, that we all deserve a right to consideration regardless .....

phrase from this list, which one would you pick'

Going by Overture's bids, 'settlement funding' would be the clear winner. But once you ran AdSense ads for this
phrase, your results would be quite disappointing. After all, the top paying advertiser is spending no more than $22.96 in Google's system - the one that powers AdSense!

Don't Quench The Spirit

I started this ministry because I see something happening in our churches that is a .....

To make matters worse, if you saw these words in a large ......