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3 Keys To Success With Your Affiliate Program
Copyright 2005 Andy Murray
Affiliate programs (also called Referral Programs or Partnership Programs) are essentially commission-based sales schemes.
Joining an affiliate program is a neat way to make money from your users. But just as you can join someone else's affiliate program, so you can set up your own program and invite webmasters to sign up. Here are my top 3 tips to succeed with your own affiliate program.
1. How to attract affiliates
One of the biggest fears new Affiliate managers have is in finding new affiliates. This fear is a stumbling block that stops many site owners from getting started with affiliate marketing. Interestingly, with a proper marketing strategy, getting affiliates may not be very difficult. Given below are some tips that may help in attracting new affiliates.
Find complimentary sites - "Complementary" sites are sites that sell products or services that compliment your offers. If you sell "gardening tools", a site that sells books on "gardening tips" would be a perfect affiliate.
Find content sites - There are many sites that do not sell any kind of product or service but are mainly content oriented sites. Such sites promote an idea, concept, study or belief. Content sites that are used as a resource for your target market are ideal affiliates.
Finally, there are several sites on the Internet dedicated to listing affiliate Programs. Get your program listed in these directories.
2. Classifying Affiliates for Better Management
The hardest part of administrating an Affiliate Program is deciding what your affiliates need to help make the sale. But, by carefully categorizing your affiliates, you can easily determine what their needs are and how to accurately meet them.
The first step is to pick at least three types of affiliate. Take a look at your affiliates and try to determine one outstanding characteristic that can easily be compared across the board and choose at least three types of the characteristic.
The Second Step is to determine the needs of each type. Each of your affiliate types will have different needs; some of their needs will overlap, but you should find a distinct difference in many of their needs. If you find that all of them have the same needs, go back to step one and re-think your types.
The Third Step involves the process of creating and compiling linking methods for each group of affiliates. Based on the needs you identified in Step two, create and compile linking methods for each type.
3. Safe Guarding Against Spam
Any time you run a program where ......
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