10 Ways To Attract People To Your Web Site1. Give people a free subscription to your e-zine.
Almost everyone is publishing a e-zine nowadays
my tightly focused, themed site scores well at the engines
for hundreds of related terms. And we all know what that
means - lots and lots of highly targeted traffic!
Presell:
Each topical page is full of valuable content. This content
is used to PRESELL(we all know the importance of preselling,
right'!). My visitors are not searching for sales copy.
They are searching for information. I need to deliver.
Using my Italian cooking example, my page based on the
keyword "Italian chefs" could offer brief biographies of the
top Italian chefs. I could then recommend books by or about
these chefs, providing an in-text link to a book seller.
What else' I could write(or find) articles about olive oil,
Italian ceramic cooking pots, the Chianti region, etc. And
as a good affiliate, I provide in-text links to merchants
selling Italian cookware, imported foods and wines, cooking
lessons in Tuscany(!), etc, etc. Think of the potential.
Consider the advantages the theme-based website has over
mini-sites, which some affiliates use to try to promote
an affiliate program. They may seem easy and cheap, but
mini-sites are not built to do well at the search
engines and rarely get a directory listing - the two
places my visitors are most likely to look for me! Where
they WILL find my theme-based site. Also, mini-sites are
typically made up of just sales copy. I know my visitors
do not want to be sold. My theme-based site GIVES my
visitors valuable content while preselling. Lastly,
a mini-site is pitching one product. If a visitor doesn't
want that particular product they're gone. My site,
however, offers ......
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