Developing an Effective Email Subject Line

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Direct Services Inc. has developed an Email Subject Line Tester. Use this free tool before launching your email marketing campaign to assess a subject line's vulnerability to both SPAM filters and human perception.

Miramar, FL ' April 18, 2005 ' Direct Services Inc. released a free, public version of its Email Subject Line Tester on LocalNews.biz. Developed in response to client demand, this interactive tool can be used to create a subject line and test its likelihood of surviving today's sophisticated SPAM filters for email marketing campaigns and the recipient's perception as SPAM.

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Even the most carefully planned email campaign can be defeated by using a weak subject line ' the hook you need to capture your reader's attention. In compliance with recent CAN-SPAM Act revisions, your email may be blocked by SPAM filters if the subject line is worded questionably. If your marketing message does not arrive at the recipient's IN box, your efforts and marketing dollars will have been wasted.

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