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"Designing the PDF Sampler"
After recently signing a six ebook deal with Atlantic
Bridge Publishing (www.atlanticbridge.net), I quickly
realized promotion would be a whole different ball game.
I was used to promoting my Lance Howard print westerns to
certain areas, and, indeed, I would be able to adapt a
number of techniques to ebooks: bookmarks, promocards,
postcards, etc. Having a bit of experience with ebooks
previously, however, I soon realized I would need a
somewhat different mindset for the novels, which spanned
the range from horror to ripper/western and YA series
horror. Many avenues used for print wouldn't work as well
and would have to be modified, with many new ideas
instituted.
A Guide To AdSenseIf you're a regular internet user, you have undoubtedly used Google recently. And .....
The first of these new ides was the PDF Sampler.
After a little thought, I decided why not take a print
technique I'd used, that of printing out a number of
pages and binding them together with a color copy of the
cover as a give away, and transpose it for online
promotion.
To make your PDF Sampler, you will need either your
word processor or Powerpoint, or some program that allows
you to use text and graphics together. The sampler will
be nothing too complicated or fancy so MS Word will do,
if you are comfortable using that.
The Sampler should be short, to the point and snappy
enough to attract attention to your new ebook release. My
short story horror anthology DARK HARBORS had what I
considered the most eye-catching cover, so I chose that
book. I used the cover for the first page.(In Word use
insert picture from file) On the second page I wanted a
teaser, something short and mysterious to go along with
the tone of the book, something that would encourage a
reader to keep going. I came up with the phrase: "Where
the sins of the past are never buried..." and gave it a
page of its own. On the next page I listed the publisher
url, then on the next the title and author.
The meat of the Sampler came next. I used a excerpt
from one of the stories in the book, just a short few-
page passage to whet the appetite of potential horror
readers. By that point, ......
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