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Credit Cards And Doorway Page
Visa and MasterCard are both trying to improve their credit card verification system to cut down on fraud.
Visa said, "...while just 6 cents of every $100 spent with Visa cards as a whole is fraudulent, that number jumps to 24 cents for Web transactions."
Although MasterCard declined to reveal how they are going to work out a more secure system until this weeks CardTech- SecurTech show in Las Vegas, this is what Visa plans for their 3D secure system:
"Based in part on Arcot Systems Inc.'s TransFort payment authentication software, 3D Secure enables card-issuing banks to confirm a card holder's identity to an online merchant during the checkout process. When a shopper on a PC or a Wireless Application Protocol-enabled phone is ready to check out, the Arcot technology launches a pop-up screen where customers are required to enter a password after they enter their credit card information. The password is authenticated, not by the site, but by the bank that issued the customer's Visa card, before the transaction can go on."
Can These Bones Live?Last night (May 26 05), I had this very short dream. I was in a large field which was very dry and ..... A doorway page is built to rank high for a particular keyword or search phrase. When your doorway page is visited by the searcher it simply has a "click me" button which links to your web site. The major search engines accept these pages as long as the end result does provide what the searcher is looking for. If you are discovered to be using doorway pages for irrelevant keywords you can expect to have your entire domain unlisted. For instance, one of our doorway pages is built to rank high for the search term -netobjects 5 download---which is quite acceptable because when the searcher gets here he can download a trial version of the software from our site. If however, it weren't available for download then we would risk the wrath of the all powerful search engines.
Once you have selected your keywords and phrases (about 50 would be the normal) you need to build a doorway page for each keyword and ideally, for each major search engine. All the major engines look for different keyword density in the text, title and description so you need to do some research by doing a search using your chosen phrase or keyword and studying the top 10 results at each engine (if you can spot them, study high ranking doorway pages).
Make notes of how many times the phrase or keyword is used in the title, description and body text. Is it used in header text etc' Once you have built a picture of what your doorway page should look like you can build it using your favorite html editor.
Once you have done one for a particular engine the other 50 or so pages can be done by simply replacing keywords for keywords. After you have done a page for each keyword move on to the next search engine. Remember that your body text is not important but make each page unique or it may be considered spamming. It is your keyword or phrase density that you are attempting to get right. The page, when visited by a person, will be recognized for what it is, simply a link to the real content so don't worry too much about what it looks like. When a search engine spider visits the page it is only interested in counting ......
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