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Credit Card Snafus! Tons of Dog Food! What's Going On Online
...... hopefully in front of the closet door for hours on end, dreaming of the contents. Petopia.com thoughtfully told them that they could donate their excess to charity.
An email to Petopia went unanswered. The first phone call netted no result. Finally someone emailed to say that the remaining three bags in their order have been placed on hold until April first. But that's April Fool's Day and the outcome remains to be seen.
Failure to plan for success
What's going on' It would seem that drugemporium.com has a problem with its secure server and petopia.com has a problem with its shipping procedures. Actually it's a good bet is that they both had the same problem - they skimped on the back ends of their sites in a rush to get online. My company and many others do a good trade in re-doing web sites that were skimped on the first time around.
Companies that sell online need to seek out the expertise of ecommerce integrators to design and implement an intelligent infrastructure for their sites. The days of having a brother-in-law who "knows a lot about the net" design a site have gone the way of the dinosaur. The ecommerce stakes get higher every day and budgets must follow.
Instead of planning for success, a lot of companies throw up a site and figure they will beef up the back end once the money starts rolling in. And sometimes that happens a lot faster than anyone planned.
We are likely to continue to live with a variety of snafus caused by poor planning. The way your site can avoid these problems' Plan for success. Build a system set to grow with your business. Or pay the price later. Like poor Ester in Kentucky. And Duncan in New York City.
About the Author B.L.Ochman.What's Next Online '
Market Research1 Chronicles 5(KJV)verse 18 " The sons of Reuben, and the Gadites, and half the ..... Building global traffic and sales for Internet businesses
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