Creating Your Website's Promotional Strategy

Target Market Advertising
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Creating a successful Internet presence involves much more than
designing a great web site or having the "perfect" product. Listing
your website with the Search Engines is your first step, however,
you must not solely depend upon the Search Engines to bring
you traffic. You must design a complete promotional strategy and
work it every day.

A good way to organize your promotions is to set up a webpage,

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for your personal use, that will contain your complete strategy.
This page should be stored on your hard drive and not uploaded
to your server. Your page should contain four sections.

- Daily Promotions
- Weekly Promotions
- Monthly Promotions
- Miscellaneous Promotions

Each of these four sections should contain the appropriate
information for each of your promotional resources such as,
website name, user ID, password (if applicable) and hyperlinked
web addresses for each website you plan to use for your
promotions. This will enable you to open your webpage each
day and visit each daily promotional link you have listed.

Your daily promotions should include posting your ads to a list
of free classified ad and free for all sites. In addition, visit some
popular discussion boards. Although you may not advertise on

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discussion boards, you can include your signature file with your
post.

There are several websites that will enable you to submit your
classified ads and links to an entire network of sites with just
one form. Here is a list of resources to get you started:

Yahoo Classifieds
http://classifieds.yahoo.com/

AdlandPro Networked Classifieds 5000+
http://www.web-source.net/adlandpro.htm

Web Sitings Networked Classifieds 40,000+
http://www.websitings.com/classads/sites/source.htm

Epage Networked Classifieds 16,000+
http://www.web-source.net/classifieds.htm

SmallBizFFA 35,000+
http://www.smallbizffa.net/ffa.pl'35984

FFA Network 10,000+
http://www.ffanet.com/submit.htm

Free Submission 9,500+
http://hbb.nu/freesubmit/

MGA web 5,000+
http://www.mgaweb.com/submit/mgacat.asp

Promotion Advertising
Reciprocal links are text or banner links pointing to a website, where in return that website .....

Link Place 3,000+
http://www.linkplace.com/

Link Station 8,000+
http://global.gr/mtools/linkstation/

USubmit 9,500+
http://www.usubmit.com/

Wizard 8,000+
http://wizardsoftheweb.com/partners/wizard/links.shtml

URL Submitter 183,500+
http://urlsubmitter.com/url.shtml

For a complete listing of some of the top discussion boards, visit:

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http://www.web-source.net/web/Discussion_Forums/

Your weekly promotions should consist of placing a paid ezine
advertisement and/or arranging ad swaps with fellow publishers.
Visit the Free Directory of Ezines for all the information you'll
need to place and/or swap ads with over 700 ezines.
http://www.netmastersolutions.com/

To organize your ad placements and swaps, place the
publication names, publisher names, ad dates and hyperlinked

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web addresses within your weekly promotions list.

Your monthly promotions should include writing an article in the
area of your expertise, Search Engine submissions, promotional
exchanges with similar websites and offline promotions.

Writing Articles:

Writing articles that may be freely published with your bylines
is one of the best promotional methods online. Your article may
be published in hundreds of ezines, on websites or even in
magazines. To learn more about writing articles for publication,
read the article entitled, "Write For Publicity."
http://www.web-source.net/art13.htm

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To organize your monthly promotions, place the names and
hyperlinked web addresses for each of your promotional
resources within your monthly promotions section.

Article Announcement Lists:

Article Announce
Subscribe: mailto:article_announce-subscribe@egroups.com
http://www.web-source.net/articlesub.htm

PublishInYours
Subscribe: mailto:PublishInYours-subscribe@egroups.com
http://www.egroups.com/group/PublishInYours

Articles Archive
Subscribe: mailto:articles_archives-subscribe@egroups.com
http://www.egroups.com/group/articles_archives

Free Content
Subscribe: mailto:Free-Content-subscribe@egroups.com
http://www.egroups.com/group/Free-Content

Article Submission Sites:

ideaMarketers - http://www.ideamarketers.com/

Free Content - http://www.certificate.net/wwio/ideas.shtml

Ezine Articles - http://www.ezinearticles.com/add_url.htm

Search Engines:

Yahoo - http://www.yahoo.com/

AltaVista - http://www.altavista.com/av/content/addurl.htm/

Hotbot - http://www.hotbot.com/addurl.asp/

Lycos - http://www.lycos.com/addasite.html/

Excite - http://www.excite.com/info/add_url/

InfoSeek - ......