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Creating Your Own Product: Compiling Your Product
Market MallWe work in a society that thrives on an endless jargon of terms for building financial security ..... Copyright 2005 Ronald Gibson
Now that you have your information all typed up, it's time to 'package' it. There are a few key things involved with this step, so I will go through each one separately below to make it as easy as possible to understand.
Marketing StrategiesSearch engine optimizers often forget who our true audience really is. We get so wrapped up in trying to please the search engines that we ..... CHOOSING A FORMAT
This is a particularly important step. And the reason is because you want to make your new niche product available to as many people as humanly possible. Statistically, most internet users are running on a Windows Operating System format. And that means statistically, most internet users can benefit from executable formatted products, or those that come in the ever popular .exe file extension.
Now, that's all fine and dandy, but if you decide to only use the .exe format, you're leaving out a good chunk of potential customers that run on non-Microsoft operating systems, such as Macintosh or Red Hat. But luckily, there is a solution to offer your niche product to almost every potential customer, no matter which operating system they run on.
And that is by using.....
The Portable Document File, or PDF, made possible by Adobe. The genius of this particular file format for information products is that because the .PDF files run on an independent program that can be utilized from any operating system, it then makes the document files platform independent themselves so long as the customer has the program to run the .PDF files from. And this gets even better'Adobe Reader is completely, 100% free for anyone to download. Plus, those wanting, or needing Adobe Reader software have to download it directly from Adobe's website.
So the obvious choice would be to go with the .PDF file format, right' WRONG.
Even though using the .PDF format opens your product up to the maximum amount of customers you could possibly get, it is limited in terms of what can be done with it as far as running HTML type scripts and fill-able forms. Executable formatted products can do those things as they are essentially HTML pages pasted together with a sort of 'virtual glue' when using an .exe compiler.
Depending on what it is you wish to accomplish with your product will determine what type of file format you will chose for your product. Some authors choose just one. Others choose both. The question you need to ask yourself is "What Do I Want My Product to Do'" If you simply want to give good, quality information to your customers while getting your business noticed and reach the maximum amount of customers possible, then the PDF format would be best for you. But, if you want to use specific scripts to tell the current date, or to use automatic update functions for your product, or to add your customers to a product update mailing list, then you would want to use the EXE format.
At this point, you have probably already reached your decision on which format you will use. Now all you need are the tools. I'm not going to list every available tool here, because that's really not necessary. You don't need all the tools listed; you just need the best tools listed. And that's what I'm going to give you - a list of the best. And a list of tools I personally have, and still use.
-- .EXE COMPILER TOOL --
http://www.webadvertisingsecrets.com/activ.htm
This is really the only .exe tool you need. The cost is a miniscule $29.95 when compared with other available tools. I have used other .exe compilers before, and ran into problems with them, but this was the best deal and value for my money. I encourage you, if you have not yet purchased an .exe compiler, or even if you have, at least give Activ Ebook Compiler a try. You won't be disappointed with its performance or features. You can use it to create rebrandible products, simple ebooks, password protected ebooks, and more. You also receive free upgrades when they are made available too in case something ever needs to be fixed, as with the Windows XP SP2 .exe ebook disaster that happened recently. Activ ......
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