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Creating Good Pay-per-Click Ad Copy
But Isn';t Outlook Good Enough?!?!I was recently speaking with a mutual friend who has been in sales for several years about the benefits of CRM. (For the sake of this ..... ...... complete a form, say so. "Register today for...", "Sign up for...." tell the clicker what he or she is going to have to do when they get there. This will have the advantage of discouraging clicks from people who aren't going to want to fill out your form.
Promotions and Specials
Very similar to Free Shipping. If you have one, mention it, but be clear. "10% off $100", "Buy 2 get 1 free". Keep you average order value in mind.
Leverage your Brand
If your company has some brand recognition, use it. "Official JoeWidget Site". This can work especially well if other people are permitted to resell your products and are bidding on you brand terms as well, which brings me too the other part of leveraging your brand: don't let other people use it. If you're a manufacturer and sell wholesale, then resellers have the right to use your brand. But if your name is JoeWidget, and no one else is permitted to sell JoeWidget widgets, use that to your advantage and make sure no one else is using your name. Both Google and Yahoo Search Marketing will take down trademark infringers if you inform them it's going on.
Be Honest
A Guide To AdWordsIf you're a regular internet user, you have undoubtedly used Google recently. And why wouldn't you' It's a great service. ..... Above all, don't try to trick the consumer. Don't bring them in on a false message or do the old bait and switch. Give the consumer an honest message, fulfill their expectations, and they'll remember that the next time they're shopping and they see your ad again.
About the Author
Dave is a full-time Search Engine Marketing Manager. He also runs SyteSurge, a web site dedicated to http://www.sytesurge.com/
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