|
Creating and Perfecting Your Online Newsletter
A newsletter is a powerful tool for promoting your business and communicating with your customers. I have found the following guidelines will help get your newsletter read, and maybe even spread.
'Make it appealing. At first glance the reader will make a decision about your business. Is your newsletter professional and well done, or does it look like something that was thrown together' I pay a monthly fee for online software. I have found it helps me put my newsletter together quickly, easily, and it looks professional. I can also track how many people read my newsletter, exactly who has opened each article, and what articles and features are most popular.
'Add an "opt in" box to your website and a forward feature. Every month since I have added these features my list has grown. Do not automatically sign up visitors to your website. This is considered spamming and may end up angering them.
'Have a theme. Instead of throwing a bunch of articles together I try to have a theme each month such as "the aging athlete" or "building your base."
'Keep it brief. No more than 3-4 featured articles. Most people will quickly scan the contents to see if there is something that interests them. I put the table of contents right after the opening paragraph. Do not expect your reader to scroll down. You have to grab their attention in the first few inches.
'Use pictures. Graphics add a lot of appeal and make your newsletter look more professional.
'Make it personal. Coaching is a personal business so I use the opening paragraph to talk to the reader as I would a friend or athlete. I send out two monthly newsletters; one for my athletes and one for the general public. In my athlete newsletter I recognize their accomplishments, welcome them, encourage them, and make them feel part of a community. My newsletter to public is more informational.
'Send it to potential ......
Read More ...
|
