Creating an Effective Pay-Per-Click Campaign

Avoiding The Big Page Title Mistake
One of the biggest mistakes made by website owners is leaving the titles of the .....

...... on
"used golf club", "discount golf club", and "ladies
golf club". Use each of these terms in the title and
description to help catch the prospect's attention.

__5. Send the Visitor Directly to a "Sales" Page.

Instead of linking to your home page where the visitor
may be presented with a variety of choices, link to a
page which asks the visitor to complete just one action.
That doesn't necessarily mean you have to send them to
a page where they're asked to make a purchase; you can
also direct visitors to your newsletter subscription
page, or a page where they're asked to answer a survey.

__6. Consider Using the Smaller PPC SEs.

Overture is the best-known and most popular of the
pay-per-click search engines. However, you can still
benefit from the smaller ones as well, such as 7Search
or FindWhat. Even though you may not get the same amount
of traffic as you would from Overture, your money isn't
"wasted" since you still only pay for actual clicks on
your link. In fact, the bids are usually far lower on
the smaller PPC SEs. Take advantage of the cheaper

5 Simple Ways To Promote

Learning to promote your business online is one of the most important steps in being successful.
traffic.

__7. Find the Bid Position that Offers the Best Value.

Many people try to get the #1 listing for their search
phrase. While the links in the top three positions may
get the most traffic, you can still get good traffic
from links on the first few pages. Some people even
argue that these visitors are more qualified -- they
took the time to read your link and are interested in
what you have to offer. They didn't just click your
link because it happened to be the first one.

Another thing to watch for are "bid gaps". As an example,
at the time of writing, Overture shows the following bids

Morning Joy
I can't help but remember one of the most trying experiences of my life--my bout with severe mental depression. I once .....

for the search phrase "golf clubs":

Position #1 - 54 cents/click
Position #2 - 50 cents/click
Position #3 - 41 cents/click
Positions #4 and #5 - 40 cents/click
Position #6 - 33 cents/click

Most of the above bids are separated by several cents
per click... if you wanted position #3, you could bid
42 cents (be sure to read the bids above AND below the
position you want... otherwise, in this example you
could end up paying 49 cents/click for position #3!).
However, position #6 is available for a mere 34 cents.
That may not seem like much when you're just looking at
a single click, but that's a difference of $8 for every
100 clicks! Your savings can add up quickly. You have
to decide whether the extra cost is worth being higher
up in the search results.

Pay-per-click search engines may not be the cheapest way

Article Banks Are Internet Marketing Gold
What is an article bank'

An article bank is a web site where an author can "deposit"
articles and a publisher of a printed or .....

to promote your online business, but they can be a very
effective part of your overall marketing plan. Remember
that it's not how much you spend that's so important,
but rather how much return you get on your investment!

About the Author

_________

ABOUT THE AUTHOR:
Angela is the editor of Online Business Basics, a practical
guide to marketing a business on a beginner's budget. This
guide offers loads of instantly useable tips and links, in
a down-to-earth style that even marketing "newbies" can
understand! A helpful Online Business Dictionary is included
too... visit: http://onlinebusinessbasics.com/article.html