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Create Your Own Online Marketing 'TV' Station
...... they can download, start, stop, play, pause, and view on their own schedule holds the key to online 'TV' success. I hate to make this overly simplistic, but bottom line: an effective online 'TV Station' only needs a basic website and the ability to allow 'viewers' to download or stream video files.
All of us get two basic options when it comes to creating content to deliver from our 'TV Station' website. First, you can do 'screen capture' video, which combines video of the action taking place on your computer screen with your voice as narration, to create excellent instructional content. You then allow viewers to download this 'TV program' from your website either free or for a free. Two programs enable you to do this quickly and easily: 'Screen Cam Generator' from http://www.ScreenCamSoftware.com and 'Camtasia' from http://www.TechSmith.com.
Your second option involves using full-motion video, either from a web-cam or a camcorder. The content most easily gets published online either as a WMV file (Windows Media Video) played with Microsoft's Media Player, or FLV file (Flash Video) played with the free Flash 'plug-in' found in most Web browsers.
Regardless of which option you choose, remember: unlike traditional TV, successful models of 'TV-style' content online will empower the viewer to watch when and where they choose.
About the Author Jim Edwards is a syndicated newspaper columnist, author, speaker and information publisher. Jim Edwards publishes a NO BS multi-media newsletter that teaches "real" people how to make "real" money online at http://www.IGottaTellYou.com
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