Coupons, Coupons, Coupons

And Then The Sales Started Pouring In...
Hey buddy, lets go shopping to the internet mall.

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why is the .....

Coupons can be a great way to promote, increase, and improve
your business. They can be used to entice new customers,
move hard-to-sell merchandise, "time-shift" your customers
by getting them to come in during traditionally slow times,
or as a stand-alone product when sold as gift certificates.

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And, what could be simpler' Print a piece of paper and it's
done. Right'

Maybe.

Coupons can get much more complicated than you might think.

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What restrictions do you want to impose' Good on certain
days' Certain hours' Is there a minimum purchase required'
What about 'rain-checks' if the promoted merchandise is
temporarily unavailable'

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What about the structure of the offer'
Buy-one-get-one-free' Percentage discount, flat
dollar-amount discount, or special one-time only price'

Should the coupon expire'

Lots of questions, but how should you go about making all of

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these decisions'

Start at the beginning: before you do anything else, decide
exactly what you want to accomplish with your offer. Do you
want to increase sales, get new customers, introduce a new
product or service, use the coupon as a product in and of
itself (as in "gift certificate"), or ''' It is imperative
that you make this determination first because all of the
other coupon-related decisions depend on it.

When you finally do come up with the parameters of your
offer, be sure that it is reasonable and easy to take

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advantage of. I remember seeing a restaurant coupon for $2
off the bill, but there were so many restrictions that I
almost laughed out loud. You practically had to be an
attorney to decipher the offer; it was good during certain
hours on certain days of the week, for parties of 4 or more
(adults only, kids don't count), meals must meet certain
minimums, and so on. It was ludicrous. They apparently
wanted to stimulate business, but I can't imagine that
ANYone EVER took advantage of the offer. (It may be

Tv Adverts

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significant to note that the restaurant in question failed.)

If you are selling gift certificates, they cannot expire.
Someone has given you money for a product or service that
you have not yet delivered; to allow that to expire is
unethical in my opinion, unless you ......