Could a Book About Your Company be Worth $1.7 Billion'

Printing Services involve the costs you assume when printing additional copies of your book. These costs are completely based upon page count and book format (paperback, hardcover, trim size, and whether or not you have color pages -- most every book comes with a color cover) -- and they can vary considerably from publisher to publisher. Printing Services for a typical 150 page paperback book can cost from approximately $3.98 per unit at one company to as high as $13.10 at another. Other companies will charge $12,000 to $30,000 to produce your book traditionally (meaning you need to purchase thousands of books from them upfront).

Thousands of successful self-published authors can attest to the fact that a strong case can be built for deciding to self publish a book. This argument can be made in your attempt to build your company credibility in the market (and thereby increase overall revenues or revenue-per-sale) or if you'd just like to add a high-return product to your overall marekting campaign. A good example is a market research firm who learns everything possible about the purchasing habit at the ultra high end of the market -- the purchasers inhabit the most wealthy zip codes, send their children to the ulitimate in private schools, and spend $50,000-plus on their cars. You would be quite right in thinking that the ultimate purchasers of a book on how to successfully conduct focus group for these people and identify their purchasing habits is a group that is incredibly small. But, what if your company provided these types of services to the companies who needed it' Tiffany's, other high end retailers, and ad agencies that cater to these retail establishments. The customers who need the information in this book are willing to spend quite a bit to get to it... The owner of this research firm self-published a 150 page book that sells primarily through the Web site -- at $275 per book! Average sales are less than 250 copies a year -- yet that's around $70,000 in book sales -- what piece of marketing material do you have that actually more than pays for itself'

There are of course no guarantees that your book will work (as with any marketing piece -- but you'll have a great book on your bookshelf that separates your and your company from the competition.

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