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Converting Visitors into Subscribers
Marketing SellingThe 6th Pillar Program is all about DOING. It sets out 8 Action Steps to follow, one per ..... ...... well, but if you have a lot of copy to wade through, you might consider placing the box within the body copy at logical points. Remind your readers why they are there and what action you want them to take.
4.Watch out for 'bugs'
Sometimes software can fail for no apparent reason. Your server might be experiencing a database issue, your site might be temporarily unreachable or your autoresponder script may be malfunctioning.
It's always a good idea to do periodic tests by subscribing to your own list to check that everything still runs smoothly.
Ultimately, conversion comes down to offering prospects enough benefits to make joining your list an obvious choice. Your copy should get them excited, motivated and curious. Make it as clear as possible that you are offering them valuable information for free.
If your copy is too much of a sales pitch and short on benefits, the visitor will have a hard time finding a compelling reason to subscribe. People are wary of hype these days and too much focus on the "buy my product!" mindset raises a lot of suspicion. Most prospects see that and immediately think "this site will spam me with a bunch of offers I don't want", and quickly click off the page.
Treat your opt-in page as an honest invitation to start a mutually beneficial relationship, and you'll see your conversion rates soar.
(Pharisaic) Hedges And FencesHedges and Fences Donna, my wife, and I recently moved into a small flat. We have been married for three years and in all ..... About the Author Javier Salces is an experienced online marketer who runs a successful viral marketing web site with thousands of members. Feel free to submit your own articles at: http://opt-inleads.com/cgi-bin/vp/articles.cgi
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