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Contextual Ads, Do They Work?
Build Refferals-Join FreeWe've paid $384,232.47 to our Members! http://mageiger.buildreferrals.com/'shortcut=linksbar We've paid more ..... ...... to purchasing a piece of Jade for my collection I still found the search rather long. At this point if there was a contextual ad on the page that hinted to a gemstone store featuring Jade, I would click on it. There was no such ad so I cancelled my search and figured I would have better success at Big Sur.
This little experiment told me that contextual ads can work if they are placed in the proper spots. For example, I have Google Adwords on my site. It seems to be working just fine because people come to my site looking for new media professional related material. Goolge will only display websites that have content relevant to what is on my site. I personally don't see how this concept could not work. It might be too soon to judge contextual ads. In time we will see if this "next big web thing" REALLY does live up to it's expectations.
About the Author Rob Wiley has spent the last 13 years serving the media industry in fields involving graphic design, marketing, website design and development. His experience has been shared with numerous businesses that have profited from his advice and skills.
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