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Conducting Business through B2B E-marketplaces
...... presence to sell the products. There are number of options how to do this.
Become a member of an e-marketplace
This could be a large geography oriented fairly large horizontal market or a vertical e-marketplace specific to your industry. The membership fees are in most of the cases not so expensive. But many of them charge some percentage on your transactions, usually, from 1 to 3 percent. If you expect big sales volume, you may think this might not be the best choice for you. However, if you get new customers, thanks to your mere presence in an e-marketplace, the percentage that you have to pay on the transaction you should consider as customer acquiring cost. Under any circumstances, it is good to become a member of at least one e-marketplace as you -automatically get exposed to thousands of new prospective customers.
Build a website
There are several ways you can construct an e-commerce site to your need.
You can build a website in house by employing developers or you can hire a web development company to do this for you. The advantage is you can have a website with the look, feel and functionality according to your given specification.
However, both of these methods could be way costly for a small business. Average cost of building an e-commerce website runs starting from US$ 600 plus hosting and maintenance charges for a miniscule site with limited features to several hundred thousand US Dollars for a powerful e-commerce website.
Another option that you have as a small business is to build an e-commerce site from prefabricated templates. While this is affordable and easy, you considerably lose flexibility and customization possibilities in comparison to building a site from scratch.
Build a web store
All these above mentioned cases do not allow you to have the potentials and advantages that come with an e-business website integrated with a B2B exchange. Which means, whether you are a business to consumer company with occasional sales to businesses or you are a pure play B2B company, a Web Store merged into an e-marketplace is what you need.
Affiliate PowerAffiliate Power by Alan Tutt http://www.KeysToPowerProsperity.com The easiest way to make money is to promote other people's ..... A web store from a B2B exchange gives you the best of both worlds. You are having a professional e-commerce site which incorporates all the features that an e-marketplace has to offer. And you build a site from simple and easy to edit templates.
For a detailed information about the features that come with a web store and benefits that you can get from them, follow this link: Powerful E-business Store
About the Author Nowshade Kabir, Ph.D., is the founder, primary developer and present
CEO, of Rusbiz.com, a global business to business e-commerce portal with
feature like storefronts, aggregated catalog, e-marketplace, trade
leads, internal messaging system supply chain solutions, etc. With a
doctorate in Information Technology, Dr. Kabir has worked an advisor to
government projects and has over 12 years experience in International
Trade.
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