COMPLETE WEB-SITE OPTIMIZATION FOR SEARCH ENGINES (part2)

All About Google PageRank
PageRank (PR) is Google's way of measuring the quality and relative 'importance' of your website to searchers. It's purpose is .....

...... or solicit simple exchange
of links. As you see these "manual" work is the most
time-consuming, but it repays if you are focused to get as
much relevant links as possible.

You may apply viral strategies by offering some free/paid
service that implies putting a link back to your site.

Google has developed its own link popularity evaluation tool
called Page Rank. It is calculated basing on consistently
changing number rules: current rank of the site the link to
your page is pointing from, its relevance to your web-site
topic, presence of targeted words etc.

Fake tactics

They are what I call them and used by webmasters similar to
ways some "marketers" use spam to promote their businesses.

Unfortunately, usual internet users don't have ability to
"ban" spammers the same way SEs penalize those "smart"
webmasters. I don't recommend you to use any of these
tactics, even on someone's "advice".

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As a webmaster .....

They include excessive use of related and totally unrelated
keywords, comment tags, hidden layers, text on the
background of the same color, artificial link farms,
numerous entry pages etc.
This game simply won't be worth candles if your web-site is
banned for good.

robots.txt file

Very important file every web-site should have. It allows
you to literally rule or direct SE spider to the "proper"
places, explaining what and where should be scanned, not
just blind waiting of your lucky day. With its help you can
also protect your confidential web-pages and or directories

from scanning and showing at the SE searching results, very
important feature many web-masters solve with "tons" of Java
or even Perl coding instead of one line string in the
robots.txt file that will forbid to scan "download",
so-called "thank you" pages or anything you want!

General rules of creating robots.txt file you can find here
http://www.robotstxt.org/wc/robots.html

Design & Layout issues

Next point is to have a textual info. The simple declaration
of content rich web-site is not enough, SEs need text to
scan.

Clear to follow links. If you have Flash or Java applet
navigation menu, make sure to duplicate somewhere and
include HTML links as well. Most SE spiders cannot
distinguish dynamically created web-pages with the help of
ASP, Perl, PHP or other languages. It is also clear that all
web-pages, access to which was forbidden (no matter how) by
administrator, would also be left unnoticed. The same
relates to HTML frame sites. What frames actually do is
complicate the way web-site is being scanned, no more, no
less. When I see web-site made of frames, it is like
webmaster telling me: "I want lower SE position."

Because of the excessive work spiders have to do in order to
scan as many pages as possible, their scanning "accuracy",
if we can say so, have dropped, so they will hardly scan
each and every of your pages from the very top to the

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Do you know that many business owners market their
businesses by .....

bottom, it is more likely to be selective scanning, so, to
ease this process you should try to arrange the most
valuable info, including header tags and text at the very
top of web-pages. Having "site map" page with all link
connections of your site not only does it help your
potential visitors, but SEs as well.

All link names, inside your informational content, are to
contain your related keywords or phrases, not just "click
here" or "download here".

Avoid a lot of javascripts, cascade style sheet tags or a
lot of image tags at the top of the page that could occupy
more than a page of HTML source code with almost no textual
info. If you have java or .css coding save them as separate
files and upload on request, leaving one string of code in
your HTML document only. This tactic is also very smart
considering general web-page optimization and space saving
purposes.

Allow to the Internet market know your business better.

About the Author

Pavel Lenshin is a devoted Internet entrepreneur, founder of
ASBONE.com, where you can find everything to make your
business prosper. Discounted Internet services,
FREE ebooks http://ASBONE.com/ebooks/
FREE reports http://ASBONE.com/reports/