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COMPLETE WEB-SITE OPTIMIZATION FOR SEARCH ENGINES (part1)
...... content!
There would undoubtedly be web-site sections or pages with
extremely high competition that would stress the popularity
and importance of that topic, so if you decide to keep it
"as is", optimization will raise your listing, but somewhere
from 796,021 place to 545,932. Does it help you'
The extent of your "flexibility" and how far you can go to
look "pretty" from SE viewpoint is what should be decided
beforehand, because there are always 3 parts: you/your
business, target market/consumers and search
engines/directories, between which about 90% of
informational preferences are common, but the rest 10%
differ and it is up to you to decide what themes you should
focus on. Whenever you are implementing any of the SEO
tactics mentioned in this publication, keep in mind your
business and consumers' needs.
Having understood these fundamental features of SEO, could
we make a step further into a complete web-site search
engine optimization, expanding your business to the new
markets.
Note that SEO, despite all mentioned above, is all about
"asking for high ranking" and there cannot be any results
guarantee as no one except for SE developers themselves
control ranking algorithm and determine "who is where". More
than that, SEO takes much time before effecting your listing
positions and this timeframe may range somewhere from week
to several months, so don't panic if your optimization
efforts haven't resulted in Google #1 position by tomorrow
morning.
Structure
Let's start from drawing a scheme of your web-site link
structure very similar to one every web-developer draws
before designing a web-site. Under other equal conditions,
we will speak about later, it is also clear that the more
theme based web-pages or even web-site sections you create,
the more chances of being ranked high you have, no matter
how optimized your competitor's single web-page is.
Each web-page of web-site section should represent a
particular theme or topic. This way you can diversify your
"keywords market", increasing chances of high rankings.
Despite obvious visitors advantage your site is more likely
to win market recognition.
For now try to have "horizontal" as well as standard
"vertical" link connections between pages. If one of your
pages got a high ranking position (Google Page rank) it may
help to improve the rankings of web-pages connected to it as
well.
Keyword analysis
Next step is to determine keywords, mainly, phrases that we
would like to target. Talking about mentioned dilemma, I
would like to point to the other approach you should know
about, that is suggested by some experts. Let's call it
SE-oriented approach.
According to this approach, before creating a web-site your
first step implies searching for the best key phrases via
competitive analysis on main SE and then starting to develop
content around these keywords. It means that your web-site
will get highest SE ranking, but the informational richness
will be dictated by neither you nor your consumers. Under
such conditions it is SE or, to be more specific, your compe
tition will determine what kind of content you will have at
your web-site.
As you see, according to SE-oriented approach, the more
competitive some key phrase and based on it topic is, the
less attention you should pay to developing that theme at
your own site.
My attitude is slightly different. I offer at first to
create and evaluate your current web-site content based on
your business preferences and your niche-market needs and
then optimize those web-pages according to keywords taken
from your existed web-pages, no matter how tough the
competition may be. Of course, you are free to create new
pages around keywords with low competition just for traffic
building purposes, but the primary accent should be focused
on your business development and marketing needs.
As for the keywords, the basic rule is to choose the most
targeted phrases rather than single words for two reasons:
- Phrases could describe your web-page theme usually more
precisely than a word;
- Phrases usually have substantially less competition in
comparison with one-word.
Write down 3-5 the most targeted key phrases for each
web-page or section we are going to optimize. Then by
evaluating supply/demand ratio find the easiest keywords for
SE positioning.
Standard procedure of determining your key phrase
competition or, as i said "evaluating supply/demand ratio"
is to look at their supply and demand at popular SEs. Supply
is determined by results of searching them on SEs while
demand can be found through query on PPC programs at
Overture.com or Google.com's AdWords that have tool for
discovering how many time keywords or phrase have been
searched on them.
By doing so we are searching for the most prospective and
promising for optimization key phrases. Having them allow us
to go further and start optimizing the web-pages themselves.
(to be continued)
About the Author Pavel Lenshin is a devoted Internet entrepreneur, founder of
ASBONE.com, where you can find everything to make your
business prosper. Discounted Internet services,
FREE ebooks http://ASBONE.com/ebooks/
FREE reports http://ASBONE.com/reports/
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