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Comedians Stumble Upon Viral Marketing Concept
...... these things are having."
Although the idea seems painfully simple, it appears to be
uncharted territory. Many people circulate jokes over the Internet
as a marketing tool, and many people circulate eBooks, but nobody
seems to be circulating joke eBooks - until now. Stoecklein says
that their eBooks take advantage of the massive appeal of humor,
but he stresses that the hyperlinks in their books are not deleted
by readers like they are in regular email jokes. Therefore, the
potential for subsequent web site traffic is much greater.
RESULTS:
Roye and Stoecklein launched freejokebooks.com on March 3, 2001 by
sending one of their eBooks to just a handful of friends and family
members. Within days, they had recorded over 30,000 hits from
several countries all over the world.
"We hardly did anything!" says Roye. "Within hours, we had people
in Finland reading our books. I don't know about you, but I don't
know anybody in Finland... Fresno yes, Finland no."
While the forecast may look good for freejokebooks.com, the two
comedians admit that everything is far from perfect and that they
are continuously perfecting the concept.
"We're learning as we go," Roye says. "We're comedians, not
Internet experts. Our biggest flaw is that we often ignore the
rules." And what is their biggest strength'
"We often ignore the rules," he smiles.
About the Author Matt Hockin - Interactive Marketing, Inc. matthockin@home.com
For information about the best viral marketing resources
and techniques available on the Internet, send e-mail to:
mailto:matthockin@home.com'&subject=Send%20Viral%20Marketing%20Info
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