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Circle of Traffic
...... site.
The following are ideas on how you can get your site visitors to return:
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'Online surveys that change regularly - This can also provide valuable marketing information!
'Provide relevant information that changes regularly
'Opt-in e-mail - Ask permission to e-mail visitors updates, newsletters, etc.
'Rent opt-in e-mail lists - send broadcast e-mails touting your site to individuals who have opted in to your area of interest
'Online contests - if you have a brick and mortar presence, tie the contest in with your store to drive traffic both places, make it fun!
'Make it easy for them to bookmark your site
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By developing an ongoing program of driving and maintaining traffic on your site, you can be assured of a continual stream of traffic. By regularly following up with individuals who have opted into your e-mail program, you can be assured that your company will remain at the forefront of potential customers minds when it comes time to purchase.
After the purchase, this also presents an opportunity to maintain contact with your customers to further strengthen and cement the relationship with the goal of making them a customer for life. By proactively anticipating their needs based on prior buying patterns, you can provide an indispensable service to your customers. As we all know, it is much less expensive to keep an established customer than to develop a new one.
While this article focuses on Internet strategies, traditional marketing channels should not be ignored. It is important to include your URL on all published materials, advertisements, and broadcasts. It is also important that your web site and traditional advertising channels be co-branded with a similar look and feel so that visitors can expect the same appearance across all channels.
The Internet presents tremendous opportunity to develop prospects and customers. It also allows you to further strengthen your bond with customers so that you can develop a relationship with them that they are unwilling to walk away from.
About the Author Brent Niland
Spindustry Systems, Inc.
ph. 515-225-0920
bniland@spindustry.com
www.spindustrysystems.com
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