Choosing your keywords to maximise visitors

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Once upon a time in Internet Land, you could submit your web
site to the search engines, and .....

...... any kind of optimisation the first two things to consider are; 'Are my keywords ever searched upon'' and 'Are my keywords too out of reach for my site''.

To answer the first question we can use the handy Overture Search Tool, visit < a href="http://inventory.uk.overture.com/d/searchinventory/suggestion/"> http://inventory.uk.overture.com/d/searchinventory/suggestion/