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CHOOSING PRODUCTS FOR YOUR WEBSITE
In determining what to sell on your website, you have several
options and their variations available to you. You could sell
your own product, or you could sell someone else's product. You
could sell just one product, or you could sell many. Each of
these options has both advantages and disadvantages.
Some of the "experts" say to only sell one product and spend
your time promoting that product. I rather like the old adage
of not putting all your eggs in one basket. My personal
preference would be to sell a line of related products. This
option opens up the perfect senario and justification for
doorway pages to your site. The biggest advantage is that it
keeps the door open to repeat sales from your current customers.
It seems to me that if you only sell one product that you are
limiting the size of your potential audience, as well as the
Sales And MarketingAccelerating Your Downlines Copyright ' Chris Brown http://www.SuperiorIncome.com ..... potential for repeat sales. (unless, of course, you are selling
a consumable product.) If you have a line of products, or even
if you choose some unrelated products, it seems to broaden the
range of your targeted audience. However, I do see where the
"experts" are coming from. You can sell more of a product if
you spend more time promoting it. Their theory, I think is that
you spread yourself too thin when you are promoting many.
If you are selling only one product, it requires that you
continually find new customers. Once your customers have
purchased your product, they are no longer 'prospective'
customers. However, if you have a line of products, then
your established customers become a very valuable asset. If
they are happy with their purchase, they are likely to buy
from you again. And again.
If you have a good product of your own, you have the potential
to make a lot of money. First off, you get the money from the
sale, not just a small commission. Secondly, ......
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