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CHANGES IN RECRUITING PRACTICES FOR NETWORK MARKETERS...
...... discarded by the person receiving
it because they are getting so much mail that it is
overwhelming them. The very real fear of computer viruses
also has played a major role in reducing the "open" rate. According to eMarketer.com and Opt-in News the 2003 open rate for ezines in the business-to-consumer category was a shocking 31%. This means that 69% did NOT open something that they opted-in to receive.
The result... effectiveness of email marketing systems...
measured by sales, profits, and conversions, are dropping like a rock.
"This is not about divorcing ourselves from technology, and all the benefits it has to offer... it is about building a comprehensive and synergistic approach to recruiting and downline building which recognizes, and uses, the proven methods of multi-media direct-response advertising."
What's the answer'''
Well, one solution, in addition to refining our web based recruiting efforts, is a return to the old "tried & proven" offline methods, that many of us have gotten away from for the past few years,to generate our own lead base...
- Targeted direct mail
- Offline classified advertising
- Offline display advertising
- Coop post card decks
- Publicity
- Other effective direct-response advertising.
NOTE: All of these methods can be either "stand-alone"
recruiting systems... or involve driving qualified traffic
to a presentation website which has a lead capture mechanism built-in. This allows for an interested prospect to educate and identify themselves and request information and follow-up.
DIRECT MAIL
Sample AdvertisementOn the Internet programmers and designers rule, not the writer. Yet words drive targeted .....
Targeted Direct Mail especially, is a
wonderful tool for MLM distributors to both sell
product and recruit and train new team members.
A common complaint, among those who are interested in
using direct mail, is the learning curve involved in
creating effective copy and offers, list selection, etc. In other words... direct mail requires some expertise to be
effective.
It's amazing that, whenever a problem or a need
exists... someone comes along to fill that need. Such
is the case with producing high quality, MLM focused,
direct mail...
Here is a claim made by a new downloadable product
which promises: "Now, in only 3 ' Minutes You Can
Quickly and Easily Create a Sales Letter Guaranteed To
Recruit More Distributors and Explode Your Business...
Without Writing!
http://tinyurl.com/4qem4
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