CEO Meet SEO - Introduction to Optimization

Are The Search Engines Censoring The Internet?
Every single day I surf through about a dozen sites, looking for
interesting articles and message board posts. I do this .....

Having been in the search marketing industry for a couple of years, it still strikes me when I meet website owners that have just recently become aware of this 'phenomenon'.

The newbies introduction.

Search Engine Optimization (SEO) in a nutshell is helping a website to achieve higher positioning on search engines and thus to be found by users typing in a specific query related to the website contents.

The first thing most searchers do when looking for anything on the web, is turn to their favourite search engine, for example: Google, Yahoo! and MSN to name the top three, type in their query (what they are looking for), press submit, and results magically appear approximately 3 seconds later.

For most searchers whatever is displayed on that very first page is deemed the most relevant of the hundreds and sometimes thousands of websites on the search engine's index.

It has been proven that most people do not browse further than the first two result pages at most; therefore it is safe to assume that if your site is not listed on the first 10 ' 20 results it will likely not be found.

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Gaining position.

SEO uses various techniques to help prepare and boost a website into these sought after positions.

Some of the techniques used are, but not limited to:
1.Site architecture

Developing Your Export Import Business Using Internet
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2.Optimized content
3.Optimized html
4.Link building campaigns

To briefly explain these four points:
1.Site architecture ' the directory & page structure, page names, domain name and language (asp, php, jsp, html etc. )
2.Optimized content ' Key-phrases are chosen based on target market. (Key-phrases are the phrases that people will type into their browser when they are looking for something on the web.) Each page of a website is optimized for a particular term. The page copy, image names, hyperlinks etc are all carefully optimized in strategically chosen areas to reflect this particular term to the spider.
3.Optimized html ' One area is the page title and meta description. This is what most search engines use to display in their results pages. This is the area that sets your site apart from the other nine results that are displayed on the page and encourages the user to choose your site.
4.Link building campaigns ' Google developed their PageRank algorithm to determine the relevancy of sites as seen from a hub or group perspective. In a nutshell it ranks sites out of 10 based on how many other sites are linked to it. The theory goes that if many sites are interested in that site, then that site is surely important to users and therefore it should be important in the index. To kick-start a site Link builders are assigned to research sites that are in similar industries to their own projects, email the relevant webmaster and exchange links. In so doing, building up the site's relevance within the hub. Once the relevance is built up, the Link building will occur on a more natural basis and link building requests should no ......