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Can one really get through those SPAM filters?
...... describe a specific benefit'
Does your "Subject" line include your brand'
Does your "Subject" line create a sense of urgency'
After implementing the above, the body of the e-mail comes into
action:
Mailing to a targeted audience eliminates the chances of being
filtered in the future. Is your e-mail personalized with the
recipient's first name, last name or both, if appropriate'
With respect to the above, it should also be kept in mind that
the consent has been taken to collect the recepient's details.
According to the law, all the e-mail campaigns should include a
way for recipients to unsubscribe or opt-out. This can be in the
form of a link or instructions provided anywhere in the e-mail
And the most important of all, unsubscribe requests must be
handled within 10 days of the request. Apart from this, the law
also requires you to include your physical address in the e-mail
campaign.
Follow these and you are a legitimate business in the the e-mail
arena.
Remember, when your answer is "yes" to these questions, you are
ready to hit the send button and maximize your success.
For more information on legitimate online marketing practices,
visit www.lead-solutions.com.
About the Author Anubhav Sinha is the webmaster and creator of lead-solutions.com which is a reknowned newsletter in the field of internet marketing and advertising.
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