12 Ways To Make Money From Your Website
http://www.Nabaza.com/12ways.htm

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marketing scenario has certainly changed over the past
year or so (the most significant changes being the increase in
e-mail blocking and filtering). These changes have resulted in
updates to e-mail marketing best practices that all legitimate
e-mail marketers should follow. The difference is that some of
these practices are now required by law. An innumerable amount
of SPAM complaints have forced the law to enforce certain
norms that should be complied to so as to keep your business
out of disputes.
Hence, there are certain precautions which are recommended to
keep your marketing campaigns unblocked and on the other hand

law friendly.

There are a couple of questions which need to be answered before
you press that send button:

Are you using a good permission policy'
Make sure you have a preexisting business relationship and/or
affirmative consent i.e. the recipient of your e-mail has made
a purchase, requested information, responded to a questionnaire
or a survey, or had off-line contact with you and that he/she
has been clearly and fully notified of the collection and use
of his/her e-mail address and has consented prior to such
collection and use.


Now, coming to the "From" and "Subject" part of the e-mail:

Does your "From" line include your company name or brand'
Is your "Subject" line the right length' (5-8 words, 40
characters including spaces)
Does your "Subject" line describe a specific benefit'
Does your "Subject" line include your brand'
Does your "Subject" line create a sense of urgency'

After implementing the above, the body of the e-mail comes into
action:
Mailing to a targeted audience eliminates the chances of being
filtered in the future. ......

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