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Can Knowing The Basics of HTML Boost Your Email Advertising
Media And MarketingOne of the most common questions I receive from my clients and those I coach is, "how do I get past the buyer to ..... ...... lose your free gift!
[Name of Your Store] is having our [Name of the Sale] Sale, and we want you to be there, for outstanding savings on everything in the store.
And a FREE gift everyone will love.
Beginning [First Day of the Sale, Including Month, Day and Year] and Ending [Customer's Last Day of the Sale, Including Month, Day and Year], [Name of Your Store] will have huge discounts, up to [Highest Percentage Customer Can Save During Sale]% on items like these:
[Highest Percentage Customer Can Save During Sale]% off all [First Type of Product On Sale at the Highest Discount]. or [Highest Percentage Customer Can Save During Sale]% off all [Second Type of Product On Sale at the Highest Discount]. or [Highest Percentage Customer Can Save During Sale]% off all [Third Type of Product On Sale at the Highest Discount].
And not only will you save, but if you bring in this letter during the [Name of the Sale] Sale, we'll also give you a [Name of the Free Gift], absolutely free.
Mark your calendar now for the [Name of the Sale] Sale: [First Day of the Sale, Including Month, Day and Year] - [Customer's Last Day of the Sale, Including Month, Day and Year]. Come to the sale early, and don't forget to bring this letter, because our [Name of the Free Gift] supplies are limited.
The Fruit Of The SpiritThere are those who claim to be "Real Christians" because they claim to speak in tongues, heal people, or have some other supposed ..... And there's no telling when we'll run out.
Sincerely,
[Your Name]
[Your Title]
[Your Company Name]
P.S. Tape this letter to your door--mail it to yourself--put it in the glove compartment of your car--just don't lose it or you won't get [Name of the Free Gift] for free.
Sample #2
[Date]
[Mr./Mrs./Ms./Dr.] [Customer's Full Name]
[Title]
[Company Name]
[Address] [City], [State] [Zip/Postal Code]
Dear [Mr./Mrs./Ms./Dr.] [Customer's Last Name]:
NEW! We've just received a shipment of thousands of new [Name of the Product] and we need to get them moving!
10 Magic Ways To Multiply Your Orders1. Use reward programs to keep people revisiting your web site and buying your products. You could reward gifts or discounts for revisiting or buying. ..... So we've knocked off the price about [Percentage Customer Can Save By Ordering the Product from You]%--you can get your [Name of the Product] right now for just $[Price of Product].
We've never offered [Name of the Product] before, and we don't know exactly how you will respond to them. That's why we're offering them at such a low price.
We'll keep this low price for as long as we can, but if the demand is high, we'll be forced to raise our prices.
Sorry, but those are the laws of supply and demand.
So order yours now, while we're still offering this incredible introductory price--just $[Price of Product]. Call [Phone Number Customers Call to Place Orders, Preferably a Toll-free or 800 Number] right now, and give our brand new [Name of the Product] a try.
Sincerely,
[Your Name]
[Your Title]
[Your Company Name]
P.S. Don't forget about our return policy. Return any product to us within [Number of Days the Guarantee Lasts] days, and we'll refund your purchase price.3
Finally you need to decide which method works best for you.
Getting The Big Picture'
reference
1. Anne Holland http://www.marketingsherpa.com/sample.cfm'contentID=2848
2. Jason Lexell http://www.businessemaillists.com/articles/text-vs-html.asp
3. Sandi Stevens http://www.bizine.com/salesltr.htm
Copyright ' 2004
About the Author Treci Cauthen is a Writer/Internet Marketing Coach.
http://www.natural-cures-info.com/
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