Can Google Really Deliver Country Specific Searching?

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For .....

...... extensions. Here's what I mean by that....

If you were Google and you wanted to deliver better search results for Canada, how would you go about doing that'

I would look at 2 things:

1) Does the domain name end with .ca' (Ex. www.smartads.ca)
2) Does the "contact" information about the company match the country - Street, City, Province/State, Country. Are all of these factors listed within the contact page'

These are very important factors, evidenced to the fact that, I see Google weighing your "contact" page higher than anything else within your website other than your front page. So the moral is, make sure to list EXACTLY where it is that you do business within your contact page. Your website will rank higher for local searching when this technique is utilized.

Second, make sure to buy a domain name(s) that is country specific. If you live in Canada, buy a domain with the extension (.ca). If you live in the United Kingdom, make sure to buy a domain name with the extension (.uk). If you live in the US, make sure to buy a domain name with the extension (.us).

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You may be asking, what if I don't want to concentrate on just local searching' Create a separate website to target different areas. There is nothing with .com, in fact most people automatically type in .com but, if you truly want to target locally, you have to play locally.

The future of search engines is local searching! We are seeing an increasing amount of evidence to sustain this claim. Targeting locally is a great start and will ultimately help you to target internationally later on!

I hope this article helps you out!

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About the Author

About The Author:

Martin Lemieux
Smartads Advertising Network

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