|
Cache in the Bank: Understanding Google's Advanced Operators
...... this command is 'link:http://www.thevegetarianexpress.com/. By way of caution, this only shows how many links indexed by Google that are linking to you. A more inclusive option is found at the Marketleap website, where the Link Popularity Tool reports how many links are pointing to your site from other well-traveled search engines as well.
INURL: Google's INURL operator will restrict your search to one site only. For example, typing 'inurl:www.logcabinrustics.com log beds' will bring up the log beds only on the Log Cabin Rustics furniture website. This is a particularly helpful option if you are looking for a specific phrase on one site.
INTITLE: The INTITLE operator is helpful if you are looking for sites with a particular keyword in their title tag. Use this phrase at Google by typing in 'intitle:furniture' or whatever other search term you are looking for.
Variations of the above themes include the ALLINURL and ALLINTITLE search operators. These are particularly useful when you are looking for a string of keywords in either a title or site. For example, if you start a query with allinurl:, Google will restrict the results to those with all of the query words in the url. For instance, [allinurl:logcabinrustics.com bunk beds] will return only documents that have both "bunk" and "beds" in the url.
Google operators can be especially helpful in analyzing the web pages of key competitors. To learn more, visit http://www.google.com/help/operators.html.
About the Author Cari Haus is webmaster for http://www.logcabinrustics.com, an online retailer of quality log furniture.
|
