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Buying Text-Link Ads
...... the search engines consider these terms to be.
To be safe value exact terms and variations of the term to be highly relevant. All other terms within an industry such as items, buzz words'should be considered relevant. All other terms should be considered non-relevant.
Now we basically know what to look for in determining the value of a potential link. There are many ways to go about building your link popularity. I am going to focus on a few of the paid methods.
1. Paid Directories
There are a ton of link directories that will host your link for a fee. Some work on a month by month basis but most are either 6 months, 1 year or permanent. Yahoo is an example of a paid directory. They cost $299 for a 1 year listing. This may seem expensive and it is. Yahoo is a high end directory which is quite valuable in comparison to other directories. However, there many smaller directories that are more cost efficient. Usually directories are only relevant to your search term assuming you are listed in a relevant category. Some niche directories can be considered highly relevant.
2. Link Brokers
There are several link brokers out there who gather potential websites willing to display your link. This is an excellent method to obtain highly relevant links. The only downside is the brokers will generally charge a listing fee to the website so they must sell the links for more than they would otherwise be willing to sell them for to cover expenses. If you are checking out a broker see what their listing fee is before you purchase any links. I wouldn't buy from a broker that charges more than about 20% of the value of the purchased link.
3. Directly contacting webmasters
There are literally millions of sites out there more than willing to display your link for a fee. In my opinion the best method of purchasing text links is to get out there and contact webmasters for price quotes. Its certainly not hard'if you are optimizing for the search term 'SEM' simply type it into google and find the top 10-20 sites listed for the term. Then either email or better yet directly call them to get price quotes from each site. Then decide which sites offer the most value and spend within your budget. It is also a good idea to ask for quotes for a 6 month and a 1 year term in addition to the standard 1 month term.
Some webmasters will see you are competition and will refuse to list your site. This is perfectly acceptable, thank them for their time and move on.
Note: Building link popularity is only one aspect of SEM. If you are not familiar with SEM or SEO basics then I advise you to read up on keyword research and on-site optimization before you start purchasing links.
About the Author Dane Lyons
http://lyonscraft.com
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