|
Build Your Site's Link Value
...... website. Perhaps you offer complementary products or services: perhaps the information you publish may help them close a sale or perhaps they want to be seen as a knowledgeable source.
The value that you offer their audience ' the people that will follow the link to arrive at your website. They will be interested in what you have to offer and will already have expectations based on the link they followed. Will you be able to fulfill those expectations'
The value that the additional traffic brings to your business. There's no point in generating incoming links and traffic if you can't convert the people who arrive at your site.
Sites that offer great link value
Let's look at a few examples that deliver value from all three of these perspectives:
IKEA, http://www.ikea-usa.com/ms/en_US/rooms_ideas/office/download1.html
|
