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Build An Internet Parthenon, Part 2
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Join parallel affiliate programs
As you surf the web discovering whom your allies and
competitors may be, be sure to ally your website with like-
minded websites and join their affiliate program. Why'
Because you can select products that you can offer your
target audience, earn money on the sale of those products,
and gain added value by aligning yourself with expert
products which your website visitors will appreciate. Also
check out www.associateprograms.com and www.associate-it.com
Give something away for free
When you can offer something to visitors on your site for
free all of a sudden interest perks up; the word FREE is
irresistible. Make sure that your offering is related to
your services so that the visitors you attract will be good
prospects for your business. Example: 3Com offers system
administrators a free networking benefits analysis
CD/calculator to compute the cost of designing a network.
What does 3Com sell' You guessed it: network cards and
network devices.
Join a webring
A Web ring is a group of linked sites with similar subject
matter. A visitor to one site in the ring can quickly access
the rest of the sites in the ring. The largest collection of
web rings today is the www.webring.com, managed by Yahoo!,
which not only allows you to join web rings, but also create
them. Visit their website and see if there is a match in
your topic. If so, join, and link your site to the ring,
thereby driving further targeted traffic to your site.
Are You Ready For WAP & WML?Acronyms make the computer world go round. Things like HTML, DHTML, XHTML; it's enough to make a grown man cry. Well, look out! There's a new player ..... Share your content
If you sell knowledge-based services, consider writing tips,
lessons, hints, secrets, or anything that would help a
particular group of people. Then submit the content
regularly by emailing your fresh work to webmasters and
ezine editors who publish related material. Make sure (a)
you insist your byline be published, and (b) you be notified
by email when it was published. At the same time, solicit
content from webmasters and authors within your industry and
publish these on your website. Doing this will build a
resource library your visitors will appreciate and that in
turn, will build brand awareness and profit.
Log files
Log files from your web host will give you: visitor session
statistics, resources accessed, paths through site, top exit
pages, most requested pages, visitor demographics by new vs.
returning, referring URLs, search engines referrals, and
more. The key to generating revenue is to use the logs and
proactively manage your traffic to produce higher quality
results. Remember this keyword: MWR (most-wanted-response).
How can you better direct traffic through your site, based
on where visitors are now going to, to better get them to
the response you desire' Figure that out, build it, and
watch your responses soar.
Good design
I almost wish this was obvious but unfortunately it's not.
Bad design prevails in a very large way still, and
surprisingly, on sites that are intended to serve the public
and generate revenue. By good design I mean, make your site
(a) easy to navigate, (b) easy to search within, and (c)
logical in the next steps a visitor should take. Put your
company name, address, phone number, and general email
address on every page so that customers don't have to hunt
for your contact info, no matter what page they came into
your website by. Customers will appreciate the ease of use
and friendliness of your website.
Customer service
Golden rule: Do unto others as you would have them do unto
you. Treat your customers right and give them a reason to
come back and frequent you with their purchases. Promptly
answer emails and voicemail messages. Companies that treat
customers with respect, and not just as a commodity, will
stand out in this day and age of poor service. Either most
companies today are providing no service, or just enough
service to get by. Don't do it. Invest in service and
treating your customers right and you will stand out and be
rewarded.
About the Author Daniel Ramos is the President of Genesislogic Inc., a New
York City based ebusiness that helps companies massively
profit from the Internet. If you want to learn how
to massively profit from the Internet, vist
WWW.GENESISLOGIC.COM and download from an extensive online
library of resources, call us toll-free (800) 590-5155, or
send an email to INFO@GENESISLOGIC.COM
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