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Build An Internet Parthenon, Part 1
...... point
(your name, company, phone number, website address, your
email, and one sentence of four-to-six words of why you are
the best service offering).
Search Engine Submission
I've written other articles on this, but suffice to say
that you should submit your web pages to search engines. To
do basic no-cost submission, visit each of the top search
engines listed at Search Engine Watch
[www.searchenginewatch.com]and manually submit on each
website. Also visit free submission services at websites
like JimTools Submit [www.jimtools.com/submit.html], and
WebStep Top 100 [www.mmgexpress.com]. Keep in mind that
over 90% of the search engine traffic to most Web sites
comes from 8 to 10 major search engines.
Employ Search Engine Optimization
Simply submitting to the search engine does not guarantee
you'll receive any new visitors. If people cannot find you
Marketing ProductsSo, you got a big surprise last night, didn't you' You went to search for your Website and it wasn't there anymore! Where did it ..... in the first 10 to 30 matches of a search, then submitting
was a waste of time. SEO, or Search Engine Optimization,
focuses on optimizing your pages to improve ranking by
creating gateway pages, each tuned for a particular search
phrase and search engine. The process of submission,
monitoring, reporting and resubmitting is a large one,
beware, but effective SEO can drive very targeted traffic
to your website.
Join a banner exchange
Basically, you join a program where you agree to show a
rotating banner on your website for other members, and they
do the same for you. There is a good resource of banner
exchanges at Banner & Link Exchange Networks
[www.bannertips.com/exchangenetworks.shtml]. Smart tips:
when reviewing stats, make sure you look at click-thru, not
impressions, and try to join a network that members serve
the same target customer demographic.
Start an affiliate program
If you sell products on your website, then absolutely,
start an affiliate program. Simply stated, your program
pays a commission to other websites whose links to you
result in an actual sale. The goal is to give people
financial incentive to promote your website and products. I
suggest you read this [www.clickz.com/article/cz.2645.html]
excellent article from Joel Gehman, founder of EchoFactor,
for factors to consider if you decide to outsource your
affiliate program, and a major comparison of the top guns.
I don't suggest you build your own; read this article
[www.clickz.com/cgibin/gt/article.html'article=1737] to
find out why.
Autoresponder
Imagine a completely automated system that delivers instant
information to your potential customers and then
personalizes follow up with them automatically over a pre-
assigned schedule' This is what an Autoresponder will do
for you: a prospect visits your website and enters his/her
name and email address in a form/box requesting
information. An Autoresponder will automatically send the
visitor a personalized email reply; some autoresponders
will send follow-up emails at later dates, add this visitor
to a database, and remove prospects that don't convert to
customers. For a sampling of free autoresponders, go here
[www.emailaddresses.com/email_auto.htm].
Contests and Sweepstakes
Properly and tactfully done, contests will draw visitors to
your website. Ask entrants to fill out a small online form
that will give you demographics and most importantly, their
email addresses for later permission marketing. You can
easily find gift sponsors by offering them free advertising
in exchange.
eBooks
The number 1 reason people go online besides sending &
receiving email, is to do research. eBooks are simply
electronic books that can be downloaded to the user's
computer and read when they, the website visitor, is not
online paying internet access fees. Its very inexpensive to
create a compelling eBook that you can sell, and with
today's technology, you can protect your intellectual
property. The author of eBook Car Secrets Revealed sells
his eBook for $29.95 and sells 17000 copies every single
year, generating half-a-million dollars in yearly income.
Use these pillars to generate additional revenue streams
for your business. Each one could effectually stand on
their own, but together, than can generate enormous upside
potential with little or virtually no downside risk.
Want to build a bigger Parthenon'
Then what are you waiting for'
About the Author Daniel Ramos is the President of Genesislogic Inc., a New
York City based ebusiness that helps companies massively
profit from the Internet. If you
want to learn how to massively profit from the Internet,
vist WWW.GENESISLOGIC.COM and download from an extensive
online library of resources, call us toll-free at
800-590-5155, or send an email to INFO@GENESISLOGIC.COM
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