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Build A Business, Not Just A Practice
...... build relationships with
people interested in what you offer. The people on your list have
given you permission to get in front of them periodically to share a
bit of your knowledge in your articles and to promote your services
and products to them. They asked for the information! What better
audience to present your portfolio to'
Step 4: Build Your List
So far, so good. But step four is the truly powerful one. Here's where
we build your list. As those who know me have heard me say many times,
the one with the biggest list wins. If you have many people on your
list, you will make more sales with the same conversion ratio. Put in
English, if you send out a mailing about a new product and 2% of the
people who receive it buy the product, you will sell more product and
make more money the larger your list is.
There are dozens of ways to build your list - many of them absolutely
free. Some include getting listed on ezine directories and
announcement lists, putting a link to sign up for your ezine in the
signature block of your email software, and putting a signup form on
every page of your website.
These are some of the simplest steps and there are many more. One
that's very effective that I recommend to all my clients is to submit
articles you've written to article banks on the web and other ezine
publishers. Get your articles onto as many websites and into as many
ezines as possible - all with your website link in them, of course! -
and you'll see more website traffic and more ezine signups.
Step 5: Profit From Your List
The last step is where it starts getting good - really good! You learn
how to profit from your list. Having put all this effort into your
business, it's time to start making that extra money!
Before you have a large list - and after - joint ventures can be very
useful. They allow you to get in front of someone else's list to
promote your products and services. When you don't have a list of your
own, this can be a powerful way to start making money.
Even when you do have a list, sharing your list with your partner
while you get access to his list is a terrific way to get more
exposure. And you'll usually get affiliate fees from anything people
on your list buy from your joint venture partner!
Just be sure to pick joint venture partners who have the same target
market as you, but don't compete with you.
There are two other ways to make money from your list. First, of
couse, market your portfolio to your list, in your ezine and
occasionally in a solo mailing.
Second, you may choose to sell advertising space in your ezine. This
is most effective when you have a fairly good list.
This is an overview of a process you can use to start building an
online business. The irony is that through implementing this process,
not only will you develop additional product-based streams of income.
You will also attract more clients for your existing services!
About the Author By Peggy Champlin of Success With Ease. Please visit Peggy's
web site at http://www.successwithease.com for more information about
building passive income.
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