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Breakout of the Classified Ocean - With Alternative Promotio
But Isn';t Outlook Good Enough?!?!I was recently speaking with a mutual friend who has been in sales for several years about the benefits of CRM. (For the sake of this ..... So, you just can't seem to write an effective ad'
Either that or there are just too many other classified ads out
there, and nobody really pays attention to them anymore.
Have you ever felt like this'
Well, fortunately, there are alternatives. You don't have to rely
solely on classified advertising to promote your business.
Here is a discussion, including advantages and disadvantages,
of a few other ways of getting your promotional job done.
YOUR OWN AFFILIATE PROGRAM
A very popular alternative, and it's popular because it can really
work, is to start your own affiliate program. By sharing the
profits of your business with those who get business for you,
you essentially access the promotional territory of everyone who
signs up as your affiliate. When a person signs up, he or she will
promote your opportunity to all of their contacts, and across the
Net in a variety of ways. This is an excellent way to get
promotion without having to pay for it until you share a sale with
your affiliate.
Obviously, if you are simply promoting an affiliate program this
is not an option. Also, you still need to get people to your site
to sign them up for your affiliate program in the first place.
There is still an advantage to offering one, though, because all
that do sign up will be promoting for you.
WRITE ARTICLES FOR EZINES
If you are a good content writer, you can promote your
business for free through writing articles that are of value to
ezine editors and webmasters. The content should be valuable
to the readers, so that editors will want to use it, and should also
be related to your business. Then, at the end of the article, you
attach a resource box that has your name, a brief description of
your business, and a link to your site. If you do your job right,
the content of your article should lead right in to the content on
your web site.
However, do not just make a direct sales pitch. You have to
write something of value or it will not be read, or even
published.
The difficulty here is getting published enough to make it
worthwhile. If you write one article and nothing more, you may
have trouble competing with those who have built a name by
continually writing articles. Also, if you can't write a decent ad,
you may not be interested in writing articles either.
The good part of this tactic is that it is free, and that it can
continue to bring you traffic for a long time if the article is good
enough to be passed around a lot.
FREE E-BOOKS
Another method of promotion is to offer free e-books. You
can write your own if you can produce the content, or put one
together from free reprint sources, or download free e-books
from others and offer them as promotional resources.
Again, you have to get people to your site to offer them your e-
book, or you have to advertise it. Plus, you may not want the
work of writing or putting one together.
The advantage being, that people who download your e-book
will be re-exposed to your offer when they read the e-book, if
it's your own. Also, it can help to persuade people to visit your
site to begin with.
LINK EXCHANGES
Contact other webmasters and offer to exchange links with
them. Spreading your link around on other sites will help to
promote what you have to offer.
The problem here is that you can only put so many links on your
site without cluttering it up, and that you have to have something
to offer others in order to get them to exchange with you.
Therefore, this can be a hard thing to start out with. Also, if you
are promoting an affiliate site, you can't add anything to it
anyway.
The good thing about this is that it will expose your link to a
different market.
GUARANTEED HITS
There are programs for purchasing Guaranteed Hits to your
site. This will bring you visitors with no worries and literally no
work. The distinct advantage over other methods of promoting
is that the visitor will be at your site. You don't have to coax
them to visit as with other advertising, they will be taken to your
site. Also, this can work for promoting affiliate sites whereas
many of the other ......
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