Branding Versus SEO

Sales Advertising
Copyright 2005 Auction Resource Network

Many thousands of people making a living both buying & selling on eBay. .....

...... is searched for by 1.1 visitors per month. The obvious choice in this scenario is for Best Buy to optimize for their own brand name first and the word "electronics" second.

But, take a competitor such as Fry's Electronics. Approximately 95,000 visitors search for the term "Fry's" every month, far short of those who search for "electronics". Does this mean Fry's Electronics (a partner with http://Outpost.com