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Boost Your Website With Expert Content
...... hit the Web to find the latest, most specific answers to their questions. Don't post outdated or generic content. Make your content rich in accurate information, timely in scope, and authentically useful to Web users.
Make it unique. Website content that can easily be found elsewhere is worse than useless, because it makes your business appear commoditized. Don't recite the same tired advice being given by all your competitors - host unique and specific material on subjects not being covered anywhere else on the Web. Use your background. Demonstrate that your practice is one of a kind, by hosting information that only you can provide.
Make it well written. Your expert credibility can quickly be damaged by poor writing. Be aware of professional writing and publishing standards (found in the Chicago Manual of Style, available in any bookstore), and follow them. Hire a ghostwriter or professional editor if necessary to help make sure that your copy is clean and elegant. Never host any material that calls into question your intelligence or literacy.
A website can build or destroy an expert reputation; the deciding factor is content quality. With the sheer amount of useless, outdated, poorly written material on the Web today, the average Web user is almost desperate for information that can be relied upon.
http://www.rswarren.com/articles/website_want.php
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