"Boon or a Bust"

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Every time you turn around it seems you see another affiliate
program which promises you vast riches. They give you all the
sales material you need and even throw in a free web page. How
can I loose, one might think. Everything is all set up for me,
and all I need is get a bigger PO Box to handle all the checks
that will roll in. Your web site will be carried by the search
engines, you have the "pre-written" ads ready to go - how can you
loose'

A few ads are placed here and there, and the responses "trickle
in" but there are few, if any sales. Time for a reality check.
If you have seen one affiliate web site for a particular product,
service or opportunity, you have seen them all. There are a
number of affiliate programs, which have thousands of people who
have bit. Why should a person go to your site when they know
from the URL (address of your web page) what it is already'

They won't. Am I saying that affiliate program don't work'
No - I am saying that the tools they provide "don't cut the

mustard". It is a proven marketing fact that it takes 5-7
exposures to your ad before someone might purchase from you. If

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you have a "canned" web site, what are the odds of them coming
back to you to buy' Slim to none.

So how does a person who is serious about marketing an affiliate
program get you to buy from them' First, they "deep six" the
affiliate web site as their primary web contact, and create their
own. On their web site they provide content which is interesting
for anyone who stops by. They also change the content on a

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Copyright 2005 Richard Meredith

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regular basis to keep them coming back, and let them know when it
does change. They also provide a link to their affiliate web
site.

The next step is to try to get a listing on the search engines.
Now, think about this. There are most likely several thousand
people who have an identical web site to the one you get as an
affiliate. What do you think the odds are of someone "stumbling
across" your site when surfing the web' Again - slim to none.

But if you have your own site, your chances take a giant leap
forward. The link to your affiliate site is a minor part of your
web site, even though it is where you want them to eventually
wind up.

Now - can you use a site that is not your own domain' While not
the preferred route to take, it is "head and shoulders" above the
link you get from the affiliate program. Most ISP's give you web
space free. Learn a little HTML code and you're in business.
Or, if push comes to shove, hire someone to do it for you. Let's
face it, if I see a URL that I recognize as an affiliate program,
and I've been there before, I will simply "click away".

The old saying, that if a "salesperson sells themself first,
the sale of their product or service follows shortly thereafter"
......

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Roman Or Norman' It's The Difference Between Being Seen As A Partner Or An Invader.

With all of the discussion in .....