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Book Yourself Solid, The 7 Keys To Getting More Clients Than You Can Deal With
...... people aren't buying what you do the science, technique or technical name that you use doesn't matter in the slightest! Who cares what you call yourself'!
The fancy diplomas on the wall aren't getting you more clients. Clients will come to you, however, when you speak with them about their problems and needs. Start by identifying their urgent needs and compelling desires and then offer them an invest-able opportunity and you'll be booked solid in no time.
WRITTEN EXERCISE:
Develop a list that starts to identify what your clients are actually buying when they are buying your services.
What are your clients' urgent needs' (What problems do they need to solve')
1. __________________________________________________________
2. __________________________________________________________
3. __________________________________________________________
What are your clients' compelling desires' (What are they working toward')
Jesus In WalesThe next few days were as hectic and exciting as any days Jesus could remember. The never-ending stream of people who wanted to meet him ..... 1. __________________________________________________________
2. __________________________________________________________
3. __________________________________________________________
What invest-able opportunities do you offer your clients' (What are the specific and quantifiable benefits')
1. __________________________________________________________
2. __________________________________________________________
3. __________________________________________________________
Now, every time you communicate in person, through writing, on the internet, in advertisements, on the phone, etc' articulate and re-articulate these urgent needs and compelling desires. Your potential clients will connect with you immediately. Most importantly, they'll feel understand and they'll be interested in learning more about the invest-able opportunities you offer.
Stayed tuned for Key #2
About the Author Michael Port is the President of Michael Port & Associates LLC and is known as the guy to call when you're tired of thinking small. To spend some more time with Michael and to think bigger about who you are and what you offer the world go to http://www.MichaelPort.com.
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