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Book Marketing 101 for Self Published Authors
...... now ubiquitous and quite famous 'For Dummies' series was born ' at the time the books hit, there were nearly 3 dozen titles out for beginners. Yet this one scooped up nearly a 70% market share overnight. The rest were left to fight for the scraps. Find a unique angle about your book ' and don't try and be everything to everyone, because you can't ' instead target 100% of a specific part! 3 - Where will you sell your book' Start Worldwide (world wide web that is) and then get local: Where are your customers' Probably scattered around the country. Use the power of print on demand and just in time fulfillment to deliver books all across the nation without having to print hundreds at a time. Where does your customer hang out online' What magazines and papers do they read' What stores do they frequent ' that AREN'T bookstores' What associations, clubs, or affiliations do they join' What conventions to they go to' How can you reach them' Promote your books where you find your potential buyers.
4 - How will you promote your book' The least expensive and most effective ways to promote books are with book reviews, news releases, search engine registration, and some form of highly targeted direct advertising ' such as email campaigns, news releases, and pay-for-performance click through advertising. Longer term promotions include author signings, TV and Radio spots, and tradeshows ' these are also the most difficult, time consuming, and expensive to secure. Do NOT neglect the power of you the author ' many publishers promotional packages include materials that can help turn you into a promotional machine. Business cards, posters, bookmarks ' all are available to support your marketing efforts. Follow these steps on creating a plan for your book, and you'll find it much easier to create an effective and efficient marketing program for your book. ABOUT THE AUTHOR COUNT DOWN TO AN ARTICLE.There are hundreds of books available to teach you how to write a good sales letter/advert. If you were to read them all it would be possible to .....
Ray Robinson is a partner in Dog Ear Publishing
(http://www.dogearpublishing.net) a self publishing
company specializing in delivering "high touch" services to
the author community. His company provides a full range of
services to authors, from editorial to page layout to
marketing and fulfillment.
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