Big Site' Make the most of it on Google

Achieving A Public Relations
If you have researched your industry and developed a creative PR plan to promote your products, .....

For many people a five or six page web site is all they need or want, but for others, selling services and products on the internet, a hundred page site is barely adequate ' if you're one of those companies then here are some tips on making the most of your site on Google and other deep search engines.

One of the sites we manage is 520 pages packed with content and informative articles. It has some 10 / 12 levels of pages in its structure and we became aware that Google only indexed 126 of those 520 pages, what was going on'

Maximising each page

8 Essential SEO Techniques

1) Title Tag - The title tag is the most powerful on-site SEO technique you have, so use it creatively! What .....

We worked diligently with the web site owner to optimise each page, ensuring it had a unique and the page content was rich in the KEYWORDS for that topic, for instance if you're trying to get onto Google with 'content management systems' and the phrase 'content management systems' does not appear on the page in HTML text then you won't hit the top 1000!! Similarly if the phrase 'content management system' appears lots you will still fail because Google sees 'system' and 'systems' as 2 totally separate words

Remember, each page has a , , and ALT TAGS if you, or the designer has simply duplicated another page, as a template, in the design all your pages will have the same attributes as far as the spider is concerned.

A Mailing List, Now What?
We all know the Importance of building a Mailing List.

However you do it, building a Mailing List and using it is .....

Spider depth

Most spiders do not index below level 3 and therefore they do not find what may be very important pages at all. In addition we noticed with Google Page Ranking that the Index Page was 5/10, a level 2 page on the same site was 4/10 and a level 3 page was 3/10. Presumably pages beyond level 3 are considered so insignificant that the spider has been programmed to ignore them.

6 THINGS YOU MUST KNOW BEFORE YOU CHOSE AN AFFILIATE PROGRAM
So you want to choose an affiliate program or are you already involved in one'

These are six tips you must understand deeply. But first, .....

In addition the spider was stopping dead at drop down menus and graphic links it ......